High Profile Magazine
Naeem Arif is a Director of United Carpets and the founder of NA Consulting, a Retail & Hospitality Consultancy in Birmingham. He is the Chair of the Midlands Retail & Hospitality Forum, a Vice President of the Chamber of Commerce, and member of the Forbes Business Council. Naeem is the author of several best-selling books including ‘Customer First’ and ‘Customer Experience’.
This month I want to share with you how you could get started publishing your own work. Whether you are thinking about writing an article, a paper or a book, being published is a great achievement and personal milestone that many people enjoy. It is very common for people to have a perception that authors make lots of money on royalties - this is often not the case. Unless you sell tens of thousands of books, it usually will not cover the cost or time invested in the project.
Authors carry an authority status; in that they are seen as being experts, so it is often a great way to position yourself or your product in front of prospective customers. So, here are 3 tips to get you going:
Firstly, you have to start with the end in mind, as Simon Sinek has told us. In your own mind, you need to be clear about the purpose of writing, maybe you are writing to share your story, share some wisdom or to inspire others. I am a big advocate of not writing something that is pitching a sale, it has to be of interest to the reader and indirectly it can lead to a sale.
Secondly, you have to think about writing something that will resonate with the target reader, or audience, so that you are really writing for the reader, not yourself. This is a common problem where authors get carried away with sharing their stories, but they are not thinking about whether this will be interesting or enjoyable for someone else. When I say a target audience, I mean you must therefore be clear on who you are writing for.
Thirdly, you have to write in a style that works for you and your reader. I always pick a relaxed, conversational style, as If I am talking directly to someone, rather than trying to write a formal piece. I often get feedback that this is an easy-to-read approach, where the reader can absorb the concepts. I do not try and overload the reader with too much information. I want to get an idea across, simply and succinctly as if they are on a coffee break and can fit in reading my article during that time.
I hope these tips will help you to realise that publishing something is not hard, when I started doing this, I was surprised to see how many publications were looking for content to publish. So, my bonus tip is to ask you to think about where you would like to be published and then contact then to ask them if they are looking for additional content. I always ask if they have specific topics that they would like to fill in their upcoming editions.